Basis Metrics is an author’s three-level system, personally developed by me, Lyudmila Elesina, based on 14 years of experience. The Strategic Plan (Level 1) eliminates fundamental errors and guarantees system order for scaling profit, not chaos.
No. It is a comprehensive strategic plan that includes not only technical analysis but also semantic core compilation, structure design, commercial factor auditing, and detailed, ready-to-implement technical specifications (TS). It is a complete step-by-step guide, not just a list of errors.
You can start with either of the two: 1) Basis. Roadmap (Foundation) — if the problem lies in architecture, technical debt, and visibility. 2) Basis. Content Strategy (Profit) — if you have a content project (e.g., you run a blog to promote your services). Basis. Roadmap (Foundation) is a mandatory stage for transitioning to Level 2.
Yes, you can implement the strategy yourself. I provide all the necessary technical specifications and set priorities. Level 2 (Support and Implementation Supervision) is designed for those who want to guarantee implementation accuracy and remove the risk of developer oversight.
No. I act as an SEO Specialist. I personally implement only SEO-related edits that do not require changing the code’s logic. For complex technical changes, I provide your developers with detailed technical specifications, and then I control their work using professional SEO software, guaranteeing compliance with the strategy and code quality. The Basis. Roadmap document already defines who is responsible for implementing each specific recommendation, which is the subject of discussion with the client when transitioning from Level 1 to Level 2.
Yes, Level 3 is a long-term strategic partnership that only begins after the successful completion of Levels 1 and 2. It is a format that ensures your stable organic growth and monthly profit on a fully functional foundation.